How to use Instagram statistics for your business


If you are already an Instagram user, you will know well that feeling of satisfaction in seeing your followers and your visibility grow. In this post, we have explained to you how to create a professional profile for your company and how to use it even if your brand is aimed at other companies and not final consumers (B2B).

Now that you are familiar with this app, you can move on to optimizing your professional profile on Instagram to get new contacts and arouse interest. Seeing your numbers grow can be a great injection of motivation, not to mention that more interactions mean more visibility for your brand. And best of all, it doesn’t depend on the size of your business.

What are Instagram statistics?

Instagram statistical data can only be accessed from the mobile app. You can use them to learn more about your visitors, the content they prefer to interact with, and understand how and why some posts perform better than others. But what is their main advantage? The ability to use them to refine your strategy and offer the audience content more in line with their preferences, as well as to increase your reach on Instagram.

Note: To see the statistics you need to create a professional account. It’s free!

Instagram statistics are really easy to understand since each numerical value is followed by a brief explanation of its meaning. Haven’t you ever cared about your performance stats? It’s time to start! It is very easy and will allow you to achieve great results.

For more details on each metric in the statistical data, consult the online casinos help center.

What are the metrics available in Instagram statistics?

When you tap the “Statistics” button in your Instagram app, some metrics are shown to you. The professional dashboard presents a summary of this data and you can select each title to get more details. But let’s see what are the main categories of Instagram statistics:

  1. Recent Highlights. Instagram immediately draws your attention to any significant improvements in your performance in the past 7 days and compares them with the data from the previous period. For example, at the top under the title of this section, you will see the message “You have gained 50 more followers during the last 7 days.”
  1. Overview. This section includes three important metrics: Accounts Reached, Content Interactions, and Total Number of Followers. On the main page, you can therefore see the total number corresponding to each category (right above the name of the metric), as well as the percentage of increase or decrease for the last 7 days. For more information, you can always select the metric you are interested in (more on that later).
  1. The content you have shared. Here you can see all the posts that you have published in the news section, the contents of the stories, and published through IGTV (Instagram TV) in the last 7 days.

The Overview section provides useful information, such as how many people have seen and interacted with your posts, what actions they have taken on your page, and the total number of your followers and their fluctuations.

TIP: Don’t let yourself be influenced, especially knocked down, by your number of followers. If your goal is to increase the visibility of your activity on Instagram, then the number of accounts reached and interactions (for example the number of people who “like” your content, comment on it, watch it or save it, is much more relevant).

The metric related to Accounts reached allows you to see the performance of your content by sorting it by the most popular posts, stories, and videos. Plus, here you can check how many people they have:

  • saw your content on Instagram;
  • visited your profile or clicked the link to your website;
  • interacted with the call-to-action on your profile.

Why is reach such an important metric on Instagram?

“Reach” refers to the number of individual users who view your content on Instagram, regardless of the number of times they do so and whether they interact with it or not. Reach should not be confused with “impressions”, which refer to the total number of views of a piece of content. For example, if the same content is viewed twice in the news section, Instagram will count two impressions but will only consider it once to calculate reach. If your goal is to make your brand visible, then reach is the best way to track your progress.

Content Interactions detail how people interacted with your posts, stories, and videos. For example, you can see likes, comments, shares, and replies to individual posts. This metric is useful for finding out how people react to your posts and what content they like best.

A total number of followers is a more useful metric than you think. It not only shows how many people follow your profile and how many followers you have gained or lost in the last 7 days, but it also gives you a picture of their geographic location, their age, and the times of the day when they are most active on Instagram. Thanks to this metric, you can decide what is the best time to publish a post or whether to change the moment of publication during the day to have more interactions. This data is really useful especially when you want to monitor the overall activity of your profile, for example, the success of the last contest you ran or the last promotion you started to promote your page.