If you have an online shop, you need to decide which delivery options to offer your customers: traditional shipping by private courier or postal service? In-person, contactless collection, or home delivery? If your business operates in a small area, you may also want to offer local delivery.
With this option, you will have more control over how (and when) your products are delivered and, as a result, you can provide a better service and experience to consumers. In addition, offering same-day delivery can give you an edge over large eCommerce, strengthen the relationship with customers and turn them into promoters of your brand.
In this article, we’ve listed some local delivery ideas presented by the online casino review site.
What is the best local delivery option for your business?
It’s pretty obvious that some products – think piano – can’t use traditional shipping. For others, local delivery may be the right choice. To understand which option is best for your business, consider these factors:
- Timing: Does your item need to arrive quickly or can it be kept longer?
- Commitment: Do you have the time and resources to handle a personal delivery? Same-day delivery would have a big advantage over Amazon and the other eCommerce giants, but logistics can be challenging. Try offering this service on a smaller scale before promising it to all customers.
- Price: It would not make sense to drive from one part of the city to another or to hire a delivery boy for a 25 euro order. You may want to set a minimum order amount for same-day or personal delivery. On the positive side, according to some studies carried out on a global scale, consumers appear to be willing to pay more to receive their goods by the end of the day.
- Area: Are there enough customers in your area? Would it make sense to do local deliveries? Is your local SEO strategy up to date, working, and bringing visitors to the site?
- Consumer Expectations: Of course, if you trade food, you need to ship it as soon as possible. If, on the other hand, you sell other types of products, you can schedule deliveries with monthly or bi-monthly deadlines to avoid too many trips and organize logistics efficiently. Also according to the studies I mentioned earlier, most consumers expect to receive their items ordered online within 3-5 business days. If delivery is expected beyond 5 working days, they are less likely to make a purchase.
Deliver orders personally
If the majority of your customers are nearby, or if you sell products that are large, fragile, or too expensive for traditional shipping options, delivering orders in person may be the fastest and easiest option. It could also be the ideal solution for items that need to be delivered fresh, such as flowers or food. Put all your orders in your car or van, start the engine and go – you’ll have it all delivered in no time.
You can also use apps or websites for organizing deliveries – do a quick online search and find the one that’s right for you.
By delivering orders in person, you can also chat with buyers, strengthen customer relationships, and offer a service that will truly set you apart from the competition. For example, you can help the customer install the product he ordered from the site.
And so, in addition to building customer loyalty, you also reduce returns!
But remember that delivering orders in person will take you some time, so plan as efficiently as possible. You will also need to have adequate company insurance for the mode of transport you will be delivering, whether it be a car, bike, scooter, or van. Consider whether the insurance will reimburse you in the event of a theft or an accident.
Offer local / contactless pickup option
Local pickup may be the fastest and easiest option for customers in your area – they can purchase items from your online shop and then pick them up when (and how) they want. The ability to collect goods on the pavement without contact is ideal in this historical moment when it is important to respect the rules of social distancing. You can set up these delivery options in just a few clicks with the “Local Pickup” feature of your Jimdo online shop.
When we return to “normal” and the shops reopen, you can continue to offer local pickup. This way your shoppers will get to know you in person, can pick up their orders according to their needs – without having to wait at home for delivery – and will likely buy a few more items while they’re in the store.
Ship orders by bicycle
This solution is faster, more sustainable, and, why not! interesting than an ordinary delivery. The idea might sound bizarre, but bike couriers are available in almost every city. They are often the fastest way to get a package from one part of the city to the other, because – unlike four-wheeled vehicles – they don’t get stuck in traffic. Bike couriers sometimes work together with other delivery services to deliver orders outside of their local area. They also often deliver to smaller towns in the region.
The choice to ship packages by bike is the most obvious choice for sustainable and green businesses. This delivery method may be particularly in line with your company’s marketing and branding, especially if you are selling a fitness, outdoor or eco-friendly product.