The National Car Rental is the pioneer in the car rental business. In over 50 years of business, the National Car Rental is most famous for the one way rental feature. This caters to those people who want to rent a car in one town and leave it in another, which makes it more convenient for the renter.
National Car Rental was also the first car rental company to computerize its reservation operations. With the introduction of “Telemax” computers to their system, the reservation process is now a faster and more hassle free renting.
Since the airline industry deregulation in 1976, airline travel costs increased. National Car Rental gave flat rates for car renters, who chose renting cars rather than flying.
National Car Rentals is also one of the earliest companies to start business corporate accounts back in the 70’s. Through this program, National has focused on the corporate traveler more so than any other company. It was also the first in the rental industry to start a frequent renter program. Another first from National is paperless car rentals using computers to make dealings faster; they called this the “Emerald Club” and the “Paperless Express Rental Agreement”. The “Emerald Aisle” program enables customers to select the cars that they want, with paperless ease, bypassing the rental counter, and getting them on their way faster and more efficiently. The “Choice Rental Process” enables customers to choose the exact car that they want, and “QuickRent” allows non Emerald Club members to skip the rental counter when they complete the deal online.
National Car Rental and many different companies are affiliates to improve the customers’ renting experience. These companies include, Air Canada, Air Miles, Air France, Alaska Airlines, Alitalia, America West airlines, American Airlines, ATA airlines, Delta Airlines, Continental Airlines, Frontier Airlines, Hawaiian Airlines, Iberia airlines, Midwest airlines, Lanchile, United Airlines and Northwest airlines. All of these have frequent flyer and miles/kilometer programs applicable to car rentals as well.
Some of these airlines even consider National Car Rental miles for air miles.
Other affiliates include Coast Hotels and Resorts, which give lower rates for National customers that stay in their hotels.
Hilton Family of Hotels lets you earn 250 H Honors from their Hilton Honors Points and miles, for every rental from National Car Rental, as well as, American Express who lets you earn points when you’ve enrolled for their program for National Car Rental.
Aside from all the discounts and features you can acquire through their affiliates, National Car Rental offers you a wide choice of vehicles. The classes of cars that you can rent from National are endless. The classes of vehicles are subcompact, compact, intermediate, full-size, premium, luxury, sports utility, Minivan, and convertible.
National Car Rentals also have special offers for their customers, one of which is the “Last minute specials to go”, which offers different specials every week at different locations. The other special, the “Great internet rates – Book ahead special” gives discounts to those that reserve their cars early on the internet. The weekend “Value Rates – Book ahead special” offers lower weekend rates. National Car Rental also offers internet only discounts including a book ahead special, which applies to mini vans and SUVs.